{"id":5559,"date":"2022-07-29T01:37:38","date_gmt":"2022-07-29T01:37:38","guid":{"rendered":"\/\/smallcapscn.x5view.co\/?p=5559"},"modified":"2023-08-29T17:55:01","modified_gmt":"2023-08-29T17:55:01","slug":"influencer-marketing-the-new-age-of-advertising","status":"publish","type":"post","link":"https:\/\/smallcapscn.x5view.co\/?p=5559","title":{"rendered":"\u7f51\u7ea2\u8425\u9500–\u5e7f\u544a\u7684\u65b0\u65f6\u4ee3"},"content":{"rendered":"

\u968f\u7740\u7f51\u7ea2\u8425\u9500\u5728\u5168\u7403\u8303\u56f4\u5185\u6301\u7eed\u5feb\u901f\u589e\u957f\u548c\u4f20\u64ad\uff0cNetccentric (ASX: NCL) \u5728\u5176\u4f5c\u4e3a\u7aef\u5230\u7aef\u793e\u4ea4\u5a92\u4f53\u7f51\u7ea2\u8425\u9500\u89e3\u51b3\u65b9\u6848\u5148\u9a71\u7684\u4f20\u7edf\u57fa\u7840\u4e0a\u53d6\u5f97\u4e86\u4ee4\u4eba\u632f\u594b\u7684\u8fdb\u6b65\u3002<\/p>\n

\u8fd9\u5bb6\u603b\u90e8\u4f4d\u4e8e\u65b0\u52a0\u5761\u7684\u516c\u53f8\u62e5\u6709\u9a6c\u6765\u897f\u4e9a\u7f51\u7ea2\u5e02\u573a\u6700\u5927\u7684\u6536\u5165\u6765\u6e90\uff0c\u5176\u76ee\u6807\u662f\u5728\u4e0d\u4e45\u7684\u5c06\u6765\u6210\u4e3a\u6574\u4e2a\u4e1c\u5357\u4e9a\u6700\u5927\u7684\u516c\u53f8\u3002<\/p>\n

\u7814\u7a76\u4eba\u5458\u53d1\u73b0\uff0c\u4e0e\u5176\u4ed6\u6e20\u9053\u76f8\u6bd4\uff0c\u7f51\u7ea2\u8425\u9500\u4ea7\u751f\u4e86\u66f4\u597d\u7684\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u3002<\/p>\n

\u81f3\u4e8e Netccentric\uff0c\u5728 2021 \u8d22\u5e74\uff0c\u8be5\u516c\u53f8\u7684\u6536\u5165\u540c\u6bd4\u589e\u957f 45% \u81f3 1150 \u4e07\u65b0\u5143\uff0c\u5176\u4e2d 84% \u6765\u81ea\u56de\u5934\u5ba2\u3002<\/p>\n

\u8be5\u516c\u53f8\u7684\u56db\u4e2a\u4e92\u8865\u90e8\u95e8\u7684\u6536\u5165\u589e\u52a0\u4e86\uff1aNuffnang\u3001Plata & Punta\u3001Sashimi \u548c Nuffnang Live Commerce\u3002<\/p>\n

Nuffnang \u662f\u8be5\u516c\u53f8\u7684\u7f51\u7ea2\u5e73\u53f0\uff0c\u8be5\u5e73\u53f0\u4e8e 2007 \u5e74\u4f5c\u4e3a\u535a\u5ba2\u5e7f\u544a\u5e73\u53f0\u8d77\u6b65\uff0c\u65e8\u5728\u901a\u8fc7\u5927\u91cf\u535a\u4e3b\u83b7\u5229\u3002<\/p>\n

\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u968f\u7740\u793e\u4ea4\u5a92\u4f53\u548c\u5728\u7ebf\u7f51\u7edc\u5b58\u5728\u7684\u65e5\u76ca\u6210\u719f\uff0c\u8be5\u5e73\u53f0\u6210\u4e3a\u9a6c\u6765\u897f\u4e9a\u9886\u5148\u7684\u793e\u4ea4\u7f51\u7ea2\u548c\u5185\u5bb9\u8425\u9500\u89e3\u51b3\u65b9\u6848\u63d0\u4f9b\u5546\uff0c\u5c06\u54c1\u724c\u4e0e\u8be5\u5730\u533a\u8d85\u8fc7 15,000 \u540d\u7f51\u7ea2\u548c\u5185\u5bb9\u521b\u4f5c\u8005\u8054\u7cfb\u8d77\u6765\uff0c\u603b\u8ba1\u8d85\u8fc72000 \u4e07\u53c2\u4e0e\u7684\u793e\u4ea4\u5a92\u4f53\u5173\u6ce8\u8005\u3002<\/p>\n

\u6570\u5b57\u5a92\u4f53\u548c\u8425\u9500\u89e3\u51b3\u65b9\u6848<\/h2>\n

Netccentric \u7684 Plata & Punta \u548c Sashimi \u63d0\u4f9b\u7aef\u5230\u7aef\u7684\u6570\u5b57\u5a92\u4f53\u548c\u8425\u9500\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n

Plata & Punta \u4e3a\u5ba2\u6237\u63d0\u4f9b\u54a8\u8be2\u670d\u52a1\uff0c\u901a\u8fc7\u6570\u636e\u5206\u6790\u5efa\u7acb\u548c\u52a0\u5f3a\u4ed6\u4eec\u7684\u8425\u9500\u7b56\u7565\u548c\u52aa\u529b\uff0c\u800c Sashimi \u5219\u7528\u4e8e\u4e3a\u54c1\u724c\u63d0\u4f9b\u6574\u4f53\u8425\u9500\u89e3\u51b3\u65b9\u6848\uff0c\u5305\u62ec\u7f51\u7edc\u548c\u79fb\u52a8\u7684\u5185\u5bb9\u521b\u5efa\u3001\u8bbe\u8ba1\u548c\u6d3b\u52a8\u7ba1\u7406\uff0c\u4ee5\u63a8\u52a8\u5728\u7ebf\u9500\u552e.<\/p>\n

Nuffnang Live Commerce \u5e26\u6765\u673a\u9047<\/h2>\n

Nuffnang Live Commerce (NLC) \u4e8e 2020 \u5e74\u5e95\u6210\u7acb\uff0c\u65e8\u5728\u5229\u7528\u5927\u6d41\u884c\u5c01\u9501\u5bfc\u81f4\u7684\u5728\u7ebf\u9500\u552e\u548c\u865a\u62df\u4e92\u52a8\u8f6c\u53d8\u3002<\/p>\n

NLC \u4f7f\u793e\u4ea4\u7f51\u7ea2\u80fd\u591f\u901a\u8fc7\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u901a\u8fc7\u5b9e\u65f6\u89c6\u9891\u6d41\u63a8\u9500\u5546\u54c1\uff0c\u6d88\u8d39\u8005\u53ef\u4ee5\u901a\u8fc7\u8bc4\u8bba\u529f\u80fd\u8f7b\u677e\u8d2d\u4e70\u3002<\/p>\n

\u5b83\u5728 2021 \u8d22\u5e74\u7acb\u5373\u53d6\u5f97\u6210\u529f\uff0c\u901a\u8fc7\u8be5\u5a92\u4ecb\u4ea4\u6613\u7684\u603b\u5546\u54c1\u4ef7\u503c (GMV) \u8d85\u8fc7 430 \u4e07\u65b0\u5143\u3002\u5b83\u8fd8\u663e\u793a 2022 \u8d22\u5e74\u7b2c\u4e00\u5b63\u5ea6\u7684 GMV \u540c\u6bd4\u589e\u957f 294%\u3002<\/p>\n

\u7f51\u7ea2\u8425\u9500\u7684\u672a\u6765<\/h2>\n

\u968f\u7740\u793e\u4f1a\u7f51\u7ea2\u6709\u80fd\u529b\u63a5\u89e6\u7279\u5b9a\u53d7\u4f17\uff0c\u4ed6\u4eec\u5f00\u59cb\u88ab\u516c\u53f8\u89c6\u4e3a\u4efb\u4f55\u8425\u9500\u8ba1\u5212\u7684\u5b9d\u8d35\u7ec4\u6210\u90e8\u5206\u3002<\/p>\n

\u5168\u7403\u7f51\u7ea2\u5e02\u573a\u9884\u8ba1\u5c06\u4ee5 32% \u7684\u590d\u5408\u5e74\u589e\u957f\u7387\u4ece 2020 \u5e74\u7684 60 \u4ebf\u7f8e\u5143\u589e\u957f\u5230 2025 \u5e74\u7684 240 \u4ebf\u7f8e\u5143\u3002<\/p>\n

\u4eba\u4eec\u8ba4\u4e3a\uff0c\u8fd9\u79cd\u6fc0\u589e\u662f\u7531\u4e8e\u5feb\u901f\u8f6c\u5411\u57fa\u4e8e\u89c6\u9891\u7684 OTT \u5a92\u4f53\u548c\u91c7\u7528\u5e7f\u544a\u62e6\u622a\u8f6f\u4ef6\u3002<\/p>\n

\u5728\u9a6c\u6765\u897f\u4e9a\uff0c\u793e\u4ea4\u5a92\u4f53\u5e7f\u544a\u652f\u51fa (AdEx) \u5728 2021 \u5e74\u4e0a\u534a\u5e74\u5360\u8be5\u56fd\u603b AdEx \u7684 38% \u4ee5\u4e0a\u3002<\/p>\n

Netccentric \u6210\u7acb Nuffnang \u65f6\uff0c\u5728\u4e09\u5929\u5185\u62e5\u6709 300 \u4f4d\u535a\u4e3b\uff0c\u5e76\u5728\u4e94\u5e74\u5185\u5728\u591a\u4e2a\u56fd\u5bb6\/\u5730\u533a\u5e7f\u4e3a\u4eba\u77e5\u2014\u2014\u6210\u4e3a\u9886\u5148\u7684\u535a\u5ba2\u5e7f\u544a\u793e\u533a\uff0c\u6bcf\u5929\u7684\u6d4f\u89c8\u91cf\u8d85\u8fc7 1300 \u4e07\u3002<\/p>\n

\u8fd9\u8868\u660e\u5168\u7403\u7f51\u7ea2\u53ef\u4ee5\u5bf9\u54c1\u724c\u4ea7\u751f\u5feb\u901f\u589e\u957f\uff0c\u8be5\u516c\u53f8\u73b0\u5728\u8986\u76d6\u9a6c\u6765\u897f\u4e9a\u3001\u53f0\u6e7e\u548c\u65b0\u52a0\u5761\u2014\u2014\u8fde\u63a5\u5168\u7403\u6570\u767e\u4e07\u4eba\u3002<\/p>\n

Netccentric \u4e0e\u4e4b\u5408\u4f5c\u7684\u4e00\u4e9b\u5927\u54c1\u724c\u5305\u62ec GroupM\u3001Unilever\u548cMcDonalds\u3002<\/p>\n

\u5728\u66f4\u5e7f\u6cdb\u7684\u8303\u56f4\u5185\uff0c\u54c1\u724c\u5f00\u59cb\u610f\u8bc6\u5230\u4f18\u5148\u8003\u8651\u7f51\u7ea2\u8425\u9500\u7684\u91cd\u8981\u6027\uff0cUnilever and Fraser & Neave\u5728 2022 \u8d22\u5e74\u7b2c\u4e00\u5b63\u5ea6\u7684\u6536\u5165\u540c\u6bd4\u589e\u957f 42% \u548c 280%\uff0c\u4ee5\u53ca\u5728 2021 \u8d22\u5e74\u7b2c\u4e09\u5b63\u5ea6\uff0c\u5b69\u4e4b\u5b9d\u548c Dutch Lady \u5206\u522b\u589e\u957f\u4e86 109% \u548c635%\u3002<\/p>\n

\u6301\u7eed\u521b\u65b0<\/h2>\n

2021 \u5e74\u7b2c\u56db\u5b63\u5ea6\uff0cNetccentric \u8fd8\u63a8\u51fa\u4e86 The Merchist\uff0c\u65e8\u5728\u9f13\u52b1\u521b\u4e1a\u5e76\u4fc3\u8fdb\u7f51\u7ea2\u7684\u6210\u957f\u3002<\/p>\n

\u6bcb\u5eb8\u7f6e\u7591\uff0c\u76f4\u64ad\u7535\u5546\u5728\u4e2d\u56fd\u62e5\u6709\u5de8\u5927\u673a\u9047\uff0c\u5f15\u9886\u5e02\u573a\u2014\u2014\u5176 GMV \u5728\u4e09\u5e74\u5185\u589e\u957f\u4e86 12.40 \u4ebf\u5143\u4eba\u6c11\u5e01\uff081790 \u4ebf\u7f8e\u5143\uff09\uff0c\u5e76\u5728 2020 \u5e74\u5360\u5176\u7535\u5b50\u5546\u52a1\u603b\u989d\u7684 10%\u3002<\/p>\n

\u672c\u5468\uff0cNetccentric \u5ba3\u5e03\u5c06\u4e0e\u9a6c\u6765\u897f\u4e9a\u7684 RedSquare Technologies \u5408\u8d44\u63a8\u51fa Web 3.0 \u521b\u5efa\u8005\u5e73\u53f0\uff0c\u65e8\u5728\u5c06\u4e0d\u53ef\u66ff\u4ee3\u7684\u4ee3\u5e01 (NFT) \u63a8\u5411\u5927\u4f17\u3002<\/p>\n

\u8be5\u5408\u8d44\u4f01\u4e1a\u5c06\u63a8\u51fa NFT Technologies (NFT Tech)\uff0cNetccentric \u8868\u793a\uff0c\u8fd9\u5c06\u63a8\u52a8\u53cc\u65b9\u7684\u6218\u7565\u8d70\u5728 Web 3.0 \u9769\u547d\u7684\u6700\u524d\u6cbf\u3002<\/p>\n

NFT Tech \u5c06\u4f7f\u54c1\u724c\u80fd\u591f\u4e0e\u7f51\u7ea2\u5408\u4f5c\u53d1\u884c NFT\u3002<\/p>\n

\u65b0\u5e73\u53f0\u4e0a\u7684 NFT \u5c06\u5177\u6709\u73b0\u5b9e\u4e16\u754c\u7684\u6548\u7528\uff0c\u8fd9\u610f\u5473\u7740\u5b83\u4eec\u53ef\u4ee5\u4ea4\u6362\u5b9e\u7269\u5546\u54c1\u3001\u670d\u52a1\u548c\u5956\u52b1\u3002<\/p>\n

Netccentric \u6267\u884c\u4e3b\u5e2d Ganesh Kumar Bangah \u8868\u793a\uff1a\u201c\u6211\u4eec\u770b\u5230\uff0c\u76d1\u7ba1\u826f\u597d\u7684 NFT \u5c06\u5448\u73b0\u5f3a\u52b2\u7684\u589e\u957f\u8f68\u8ff9\uff0c\u8fd9\u4e9b NFT \u53ef\u63d0\u4f9b\u5b89\u5168\u3001\u53ef\u9760\u3001\u53ef\u4fe1\u548c\u79ef\u6781\u7684\u7528\u6237\u4f53\u9a8c\u3002\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

\u968f\u7740\u7f51\u7ea2\u8425\u9500\u5728\u5168\u7403\u8303\u56f4\u5185\u6301\u7eed\u5feb\u901f\u589e\u957f\u548c\u4f20\u64ad\uff0cNetccentric (ASX: NCL) \u5728\u5176\u4f5c\u4e3a\u7aef\u5230\u7aef\u793e\u4ea4\u5a92\u4f53\u7f51\u7ea2\u8425\u9500\u89e3\u51b3\u65b9\u6848\u5148\u9a71\u7684\u4f20\u7edf\u57fa\u7840\u4e0a\u53d6\u5f97\u4e86\u4ee4\u4eba\u632f\u594b\u7684\u8fdb\u6b65\u3002 \u8fd9\u5bb6\u603b\u90e8\u4f4d\u4e8e\u65b0\u52a0\u5761\u7684\u516c\u53f8\u62e5\u6709\u9a6c\u6765\u897f\u4e9a\u7f51\u7ea2\u5e02\u573a\u6700\u5927\u7684\u6536\u5165\u6765\u6e90\uff0c\u5176\u76ee\u6807\u662f\u5728\u4e0d\u4e45\u7684\u5c06\u6765\u6210\u4e3a\u6574\u4e2a\u4e1c\u5357\u4e9a\u6700\u5927\u7684\u516c\u53f8\u3002 \u7814\u7a76\u4eba\u5458\u53d1\u73b0\uff0c\u4e0e\u5176\u4ed6\u6e20\u9053\u76f8\u6bd4\uff0c\u7f51\u7ea2\u8425\u9500\u4ea7\u751f\u4e86\u66f4\u597d\u7684\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u3002 \u81f3\u4e8e Netccentric\uff0c\u5728 2021 \u8d22\u5e74\uff0c\u8be5\u516c\u53f8\u7684\u6536\u5165\u540c\u6bd4\u589e\u957f 45% \u81f3 1150 \u4e07\u65b0\u5143\uff0c\u5176\u4e2d 84% \u6765\u81ea\u56de\u5934\u5ba2\u3002 \u8be5\u516c\u53f8\u7684\u56db\u4e2a\u4e92\u8865\u90e8\u95e8\u7684\u6536\u5165\u589e\u52a0\u4e86\uff1aNuffnang\u3001Plata & Punta\u3001Sashimi \u548c Nuffnang Live Commerce\u3002 Nuffnang \u662f\u8be5\u516c\u53f8\u7684\u7f51\u7ea2\u5e73\u53f0\uff0c\u8be5\u5e73\u53f0\u4e8e 2007 \u5e74\u4f5c\u4e3a\u535a\u5ba2\u5e7f\u544a\u5e73\u53f0\u8d77\u6b65\uff0c\u65e8\u5728\u901a\u8fc7\u5927\u91cf\u535a\u4e3b\u83b7\u5229\u3002 \u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u968f\u7740\u793e\u4ea4\u5a92\u4f53\u548c\u5728\u7ebf\u7f51\u7edc\u5b58\u5728\u7684\u65e5\u76ca\u6210\u719f\uff0c\u8be5\u5e73\u53f0\u6210\u4e3a\u9a6c\u6765\u897f\u4e9a\u9886\u5148\u7684\u793e\u4ea4\u7f51\u7ea2\u548c\u5185\u5bb9\u8425\u9500\u89e3\u51b3\u65b9\u6848\u63d0\u4f9b\u5546\uff0c\u5c06\u54c1\u724c\u4e0e\u8be5\u5730\u533a\u8d85\u8fc7 15,000 \u540d\u7f51\u7ea2\u548c\u5185\u5bb9\u521b\u4f5c\u8005\u8054\u7cfb\u8d77\u6765\uff0c\u603b\u8ba1\u8d85\u8fc72000 \u4e07\u53c2\u4e0e\u7684\u793e\u4ea4\u5a92\u4f53\u5173\u6ce8\u8005\u3002 \u6570\u5b57\u5a92\u4f53\u548c\u8425\u9500\u89e3\u51b3\u65b9\u6848 Netccentric \u7684 Plata & Punta \u548c Sashimi \u63d0\u4f9b\u7aef\u5230\u7aef\u7684\u6570\u5b57\u5a92\u4f53\u548c\u8425\u9500\u89e3\u51b3\u65b9\u6848\u3002 Plata & Punta \u4e3a\u5ba2\u6237\u63d0\u4f9b\u54a8\u8be2\u670d\u52a1\uff0c\u901a\u8fc7\u6570\u636e\u5206\u6790\u5efa\u7acb\u548c\u52a0\u5f3a\u4ed6\u4eec\u7684\u8425\u9500\u7b56\u7565\u548c\u52aa\u529b\uff0c\u800c Sashimi \u5219\u7528\u4e8e\u4e3a\u54c1\u724c\u63d0\u4f9b\u6574\u4f53\u8425\u9500\u89e3\u51b3\u65b9\u6848\uff0c\u5305\u62ec\u7f51\u7edc\u548c\u79fb\u52a8\u7684\u5185\u5bb9\u521b\u5efa\u3001\u8bbe\u8ba1\u548c\u6d3b\u52a8\u7ba1\u7406\uff0c\u4ee5\u63a8\u52a8\u5728\u7ebf\u9500\u552e. Nuffnang Live Commerce \u5e26\u6765\u673a\u9047 Nuffnang Live Commerce (NLC) \u4e8e… Continue reading \u7f51\u7ea2\u8425\u9500–\u5e7f\u544a\u7684\u65b0\u65f6\u4ee3<\/span><\/a><\/p>\n","protected":false},"author":11,"featured_media":19127,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[788],"yoast_head":"\n\u7f51\u7ea2\u8425\u9500--\u5e7f\u544a\u7684\u65b0\u65f6\u4ee3<\/title>\n<meta name=\"description\" content=\"\u968f\u7740\u7f51\u7ea2\u8425\u9500\u5728\u5168\u7403\u8303\u56f4\u5185\u6301\u7eed\u5feb\u901f\u589e\u957f\u548c\u4f20\u64ad\uff0cNetccentric (ASX: NCL) \u5728\u5176\u4f5c\u4e3a\u7aef\u5230\u7aef\u793e\u4ea4\u5a92\u4f53\u7f51\u7ea2\u8425\u9500\u89e3\u51b3\u65b9\u6848\u5148\u9a71\u7684\u4f20\u7edf\u57fa\u7840\u4e0a\u53d6\u5f97\u4e86\u4ee4\u4eba\u632f\u594b\u7684\u8fdb\u6b65\u3002\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, 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